WISSP AI Intelligence Platform
The operating system for intelligence-led programmatic
Traditional
- Siloed tools that don't talk to each other
- Manual reporting that takes hours per deal
- Reactive firefighting after the client calls
- Generic dashboards that show data, not decisions
WISSP
- Connected intelligence across every module
- AI-powered insights generated in seconds
- Proactive monitoring that catches issues first
- A decision engine that recommends actions
Campaign Intelligence
“Every campaign gets smarter before it launches”
Transform advertiser briefs into intelligence-backed campaign plans. AI-powered inventory recommendations, audience matching, and predictive performance forecasting — all in minutes, not days.
Instant Intelligence
AI-parsed briefs with real-time inventory and audience recommendations
Predictive Precision
Forecasting engine that predicts performance before a dollar is spent
Strategic Partnership
Proactive campaign suggestions based on market signals and advertiser patterns
SSP Intelligence
“Your owned supply becomes your sharpest weapon”
Deep intelligence across your entire supply ecosystem. Discover high-value inventory, analyze audience reach, and generate outcome proofs — turning raw supply data into a competitive advantage.
Inventory Intelligence
Real-time quality scoring, viewability analysis, and format-level insights
Audience Intelligence
Segment reach mapping across your supply with demographic and behavioral overlays
Outcome Intelligence
Proof-of-performance reports linking supply quality to advertiser KPIs
DSP Optimization
“Fewer hands on keyboard, better outcomes”
Automated pacing management, intelligent bid optimization, and proactive creative rotation. The system watches your campaigns 24/7 so your traders can focus on strategy instead of spreadsheets.
Automated Pacing
Real-time budget monitoring with automatic alerts and pacing corrections
Smart Optimization
AI-driven bid adjustments, audience tuning, and creative refresh recommendations
Predictive Execution
Forecasting-informed automation that acts before problems emerge
Portfolio Monitor
“Catch it before the client calls”
Continuous health monitoring across your entire deal portfolio. AI-powered triage identifies at-risk revenue, suggests recovery actions, and tracks resolution — turning reactive firefighting into proactive management.
Automated Vigilance
24/7 health scoring with instant alerts on pacing, delivery, and performance anomalies
Guided Recovery
AI-generated triage plans with specific actions ranked by revenue impact
Revenue Rescue
Closed-loop tracking from alert to resolution with revenue-recovered attribution
Analytics Studio
“From dashboard to decision engine”
AI-powered reporting with narrative insights, natural language data queries, and predictive forecasting. Ask questions in plain English, get answers with charts and actionable recommendations.
Smart Reporting
Automated reports with AI-generated narratives that explain the 'why' behind the numbers
Predictive Dashboards
Forward-looking forecasts with scenario modeling and confidence intervals
Decision Engine
Proactive recommendations that anticipate needs before they're articulated
Connected Hub
“The whole is worth more than the parts”
The intelligence flywheel that connects every module. Cross-module insights compound over time — campaign learnings improve supply recommendations, portfolio signals trigger optimizations, and every action makes the next one smarter.
Siloed Intelligence
Each module delivers standalone value with its own AI capabilities
Cross-Module Intelligence
Insights flow between modules, creating compound value
The EXTE OS
A self-improving intelligence platform where every interaction makes the system smarter